A multi-year, multi-disciplinary research program (joined with Oxford University's Said Business School and other leading academic institutions) to develop a new business model whereby mutuality drives a superior level of business performance – through modified metrics and management practices that deliver a higher form of mutuality across the various forms of ‘Capital,’ e.g., Social / Human / Natural / Shared Financial. 

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Culture Lab


A fusion of social sciences approaches (anthropology, sociology) to tap into a huge untapped asset (corporate culture) to preserve M&A value, be a force multiplier for strategies and nurture the corporate culture.

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Demand Lab


A cutting edge research program (combining big data analytics, behavioural economics and management sciences) to measure the impact of marketing & sales investments on growth - and invent new routes to market (e.g., digital, Base of the Pyramid).

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