Marketing Trends for 2015, Part 2

For our second look at what's developing in marketing for the year ahead, I thought Center for Customer Engagement founder Bill Lee's observations were interesting. He wrote them up in a brief article (which you can read in full here). Among his pronouncements and advice:

Content--particularly customer narratives--are still important

Social media is not a broadcast medium

Television is "back" as a highly effective medium to reach your markets

Building strong "human to human" relationships with your top customer advocates can boost growth

Customers are not interested in building a relationship with your brand -- they just need to remember it

--Melanie E. Zaglia


It's not just about the right questions -- it's about the right person asking the question

Unilever, corporate purpose, and becoming an employment magnet