Why companies need a higher purpose, and navigating the cultural elements of change.

We enjoyed two articles in the latest MIT Sloan Management Review for their attention to topics that are central to two Catalyst labs, PiA Metrics and Organizational Culture.

The first of these concerns the question of finding a purpose beyond profit, and presents one view of how to make money by doing good things.

The second takes an in-depth look at how executives can successfully launch change initiatives by mapping the emotional and political landscape to identify the key stakeholders who will be affected by the change and the key influencers within each stakeholder group.

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