Indonesian Opportunity

BCG weighs in with a report on "Asia's Next Big Opportunity," Indonesia, and in doing so they hit on a number of issues near and dear to the Business Model Innovation Lab's heart:

Indonesia’s economy is growing rapidly, and a large portion of the population is entering the middle-class and affluent consumer (MAC) socioeconomic category. As those in this group begin to ramp up their spending in key segments—such as home goods, vehicles, consumer durables, and financial services—this is a critical window of opportunity for companies that sell consumer goods.

The Problem with the "Poverty Premium"