Facebook and Advertising Metrics

In this article, Advertising Age reports on Facebook's acquisition of Atlas, noting that the social media giant's primary interest in measurement tools.  "Facebook's advertisers have been clamoring for more tools to let them see how effective their spend is across online channels, and that's where Atlas comes in."  Facebook also plans to invest in upgrading Atlas' core technology, including mobile ROI.

Corporate Profits v. Personal Income

Can you use technology to capture team dynamics?